Nov 4, 2024
In recent years, the call to support local businesses has grown louder than ever. Shopping local isn’t just a trend; it's a movement. Every purchase we make has an impact, and when we choose to shop locally, we contribute to the well-being of our communities in ways that go beyond simple transactions. Host is proud to be a part of this mission, supporting local businesses in Canadian cities like Toronto and London, Ontario, and making it easier than ever for customers to connect with unique shops, restaurants, and experiences in their neighbourhoods.
Why Shopping Local Matters
Economic Growth
Local businesses are the backbone of our economy. When we shop local, a significant portion of every dollar we spend stays within the community, supporting other local jobs and services. According to the American Independent Business Alliance (AMIBA), for every $100 spent at a local business, approximately $68 stays in the local economy, compared to only $43 when spent at a non-local business 1. This circulation of revenue helps build vibrant neighbourhoods, stimulate economic growth, and create more jobs.Unique and Diverse Offerings
Local businesses add character to our communities. Instead of encountering the same chain stores and products in every city, shopping local gives us access to unique, handmade, or small-batch items we can't find elsewhere. A survey by the Retail Council of Canada found that 90% of Canadians believe local businesses offer unique products and personalized services 2. Whether it's a handmade piece of jewelry, locally sourced organic foods, or artisanal coffee, local businesses provide an experience that large corporations cannot replicate.Environmental Impact
When you buy locally, products typically don’t have to travel far to get to you, which means fewer carbon emissions associated with shipping. The David Suzuki Foundation notes that food items in Canada travel an average of 2,500 to 4,000 kilometers from farm to table 3. By purchasing locally produced goods, we can significantly reduce this distance, lowering greenhouse gas emissions. Local businesses are often more conscious of sustainable practices, opting for eco-friendly packaging or sourcing locally grown ingredients. Supporting them means supporting practices that benefit the planet.Personal Connections
When you walk into a local store, you’re more likely to meet the owner, someone who has poured their passion and energy into every aspect of their business. A report by Deloitte revealed that 70% of consumers feel more connected to businesses that they perceive as personal and authentic 4. These interactions create a sense of community that fosters loyalty and builds connections. It’s about relationships, not just transactions. Many local business owners go above and beyond to serve their customers, knowing that each one is essential to their success.Community Support and Resilience
Local businesses give back to their communities. A study by Civic Economics found that local retailers return 52% of their revenue back into the local economy, compared to just 14% for national chain retailers 5. They sponsor local events, donate to charities, and actively participate in building better neighborhoods. These businesses are integral to the social fabric of their communities and offer a level of resilience that big corporations may lack during economic downturns. By supporting them, we help create a stronger, more connected community.
How Host Supports Local Businesses
Host is dedicated to helping local businesses flourish. Our app connects customers with unique local deals, giving them a reason to explore what’s nearby. Here’s how Host helps:
Exclusive Local Deals
Host partners with local businesses to offer special discounts and deals tailored to our users’ preferences. By signing up for Host, you’ll discover offers from small businesses you might not have found otherwise. According to Google, 76% of people who search for something nearby on their smartphone visit a related business within a day 6. This not only benefits customers but also increases foot traffic and sales for these businesses.Personalized Experience
Our app includes a range of personalization features, including a savings tracker and custom recommendations, so you’ll get deals relevant to your shopping habits and interests. Personalization can increase sales by up to 15%, as reported by McKinsey & Company 7. Whether you’re a foodie, fashion enthusiast, or just love a good coffee shop, Host helps you find deals that are just right for you.Connecting Businesses to New Audiences
Host helps local businesses reach a broader customer base, especially among young adults who value convenience and are always looking for fresh experiences. Studies show that 82% of smartphone users consult their phones on purchases they're about to make in-store 8. Through Host, these businesses can reach potential customers who prefer a digital-first approach to discovering what their city has to offer.Encouraging Community Involvement
By supporting Host, customers contribute to a culture of supporting local businesses. Host isn’t just about getting discounts; it’s about bringing people closer to the vibrant local culture that cities like Toronto and London, Ontario, have to offer. We help people connect, explore, and find new favorites in their own backyards.Innovative Features for Business Success
Host's business tools, like our new map view and merchant time indicator, help small business owners maximize their exposure and make the most of their busiest times. With features that showcase businesses at peak hours or highlight special events, Host helps businesses attract attention when it matters most.
Join the Movement with Host
Supporting local businesses is a win-win for everyone involved. By choosing to shop locally, we contribute to our communities, preserve the unique character of our neighborhoods, and support entrepreneurs who make our cities more vibrant. Host is here to make that choice easy, fun, and rewarding. With exclusive deals and a focus on community, Host helps you discover the best of your city and invest in its future, one purchase at a time.
So, whether you’re looking for the best brunch spot in town or hoping to find a hidden gem for gift shopping, join us in the movement to shop local. With Host, you’re not just a customer; you’re a community builder. Let's keep our communities strong, one local business at a time.
